As a small business owner, you’re living proof that the American Dream is still alive and well. You’ve taken the risks, made few enough mistakes to successfully grow your business, and now you find yourself fully engaged in a war for the kind of talent that will take your business to the next level.
Small companies face unique challenges that larger organizations simply don’t have. You probably don’t have a large HR team (or even a single HR person), your recruiting budget likely comes straight out of your operating revenue, and your recruiting process is, let’s say, a work in progress.
While it may seem like an impossible task to lure the kind of talent you’ll need to attract to meet your growth goals, there are ways that you can successfully recruit A-players to your growing company.
The first thing that any hiring manger or business owner needs to understand about attracting talent is what today’s job seekers care about. According to a recent PwC survey, candidates’ career decisions revolve primarily around three things: opportunity for career growth, earning a competitive wage, and the availability of flexible or alternative work arrangements.
Let’s identify the advantages that small companies have in these areas and learn how you can leverage this information to improve your employment brand and make your company’s offer the one your target talent accepts!
