TIP TUESDAY: Creative Marketing that Doesn’t Cost a Fortune

Creative Ideas that DON’T Cost a Fortune Try making your marketing piece a paper airplane instead — of course you’ll have to have a catchy message to go with it. Do a spoof on your product or service — One of my customers years ago handed out band-aids as his business card. He was in […]

THROWBACK THURSDAY: Costco Begins Test-Marketing Caskets in Chicago

{from “This Day in Business History” by Raymond L. Francis} On this day in 2004, Costco Wholesale Corp. began test-marketing caskets in two Chicago stores, displayed next to mattresses. The profit potential was obvious, in light of the funeral industry’s reputation for high mark-up and bundled expenses. An official with the Casket and Funeral Supply […]

THROWBACK THURSDAY: Dr. Pemberton Invents Coca-Cola

Coca-Cola history began on this day, March 29 in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water […]

TIP TUESDAY: Linkedin Offers Unique Marketing Tools

{excerpted from an article by Jim Kendall from his blog and which originally appeared in the Daily Herald newspaper} LinkedIn launched, officially, in May 2003. A month later, the network had 4,500 members. Third quarter last year (2016, if your calendar is slow), LI had 467 million members worldwide; in the United States, LinkedIn membership […]