WEDNESDAY WORKFACT: 80% of Jobseekers See Value in Video Job Ads

By Melissa Blazejak, Editor, HR Daily Advisor

Finding top talent is a huge challenge for many employers across the country. However, if you begin to understand jobseekers and what they want, you may be better equipped to stand out among your peers. One way to do this is by keeping up with the latest hiring trends. recently released new data on hiring trends to be on the lookout for in 2019. The findings of its research highlight the areas recruiters should be focusing on if they want to attract the best candidates. Here’s a brief overview of the findings:

Video Continues to Gain in Popularity Across the Entire Hiring Process

In 2018, 45% of people watched more than 1 hour of Facebook or YouTube videos per week. TechCrunch also reported that 100 million hours of video were viewed on Facebook each day.

Such statistics make it apparent that video is becoming a highly effective method of getting content in front of people.

According to Monster’s data, 80% of Americans agree a video of a recruiter talking about a role as part of a job ad would help them better understand a job opportunity; 72% of respondents anticipate using video in his or her future job search, but how video is used is something most jobseekers can’t agree on. According to the data, jobseekers expect to use video by: video

  • Having a video call with recruiters/potential employers in the interview process (36%)
  • Uploading a video r “sum ” (33%)
  • Viewing a video job description (27%)
  • Uploading a video job application (25%)
  • Watching videos that feature a recruiter describing a job ad (22%)

Videos are more appealing to younger jobseekers (83%), specifically 18- to 34-year-olds, while only 64% of 35- to 65-year-olds see value in videos during the job search process.


Monster finds that 32% of respondents think traditional r “sum “s don’t convey the jobseekers’ worth adequately. What’s really interesting here is that when this information is broken down by age, 81% of 18- to 24-year-olds DO believe their r “sum “s are adequate, but 48% of 55- to 65-year-olds disagree.

Ironically, the older workforce is hesitant to use this technology, knowing there are downsides to going the traditional path. What isn’t covered in the Monster research is whether this older generation is comfortable using video despite knowing that video would ultimately showcase their skills and talents better than a conventional paper r “sum “.

To see a good example of a recruiting video, watch this one from Humana – it is the ideal length, 1-1/2 to 2 minutes.

To learn more about the Monster report referenced above, click here.

To talk about how you can use video in your recruitment campaigns, call Luisa Buehler at The Hire Solution, 630-953-7370.