THROWBACK THURSDAY: Costco Begins Test-Marketing Caskets in Chicago

{from “This Day in Business History” by Raymond L. Francis} On this day in 2004, Costco Wholesale Corp. began test-marketing caskets in two Chicago stores, displayed next to mattresses. The profit potential was obvious, in light of the funeral industry’s reputation for high mark-up and bundled expenses. An official with the Casket and Funeral Supply […]