THROWBACK THURSDAY: “Good to the Last Drop”


On May 11, 1926, Maxwell House Coffee registered its “Good to the last drop” Maxwell House adtrademark, which still appears on cans of Maxwell House Coffee to this day. The product and its name go back to 1886 in the Maxwell House hotel in Nashville, Tennessee. The hotel served its own blend of coffee that was perfected by Joel Cheek, and he was persuaded by guests to market his brew.

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