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TIP TUESDAY: Social Media Trends for 2016

 

by Tim Parker for Business Know-How online

How can you use social media to market your business  in 2016? Strategies and best practices sometimes change weekly—much like the frequency of platform updates, so how is a business owner supposed to keep up? You don’t have to respond to every change but you should realign your approach a couple of times per year. Here are the top social media trends you should pay attention to.

It’s All About Mobile: Social media experts have warned for a long time (long time = months in the social media field) about the impending takeover of mobile. It’s no longer impending; it’s here. Instagram is basically 100% mobile and Facebook says that 47% of its 1.39 billion monthly active mobile users have never logged in on a computer. Facebook also says that 78% of it’s advertising revenue comes from mobile ads.

Strategy: Make your 2016 social media efforts look and feel good on mobile. Make sure your website looks great on mobile devices, and consider learning more about push notifications and other mobile advertising tools.

No Free Advertising: Remember the days when you could head over to social media, advertise your latest sale, event, or interesting business announcement and you actually got a response? Those days are gone. Organic reach (social media term meaning you didn’t pay for advertising) on Facebook is down below 3% according to a recent study and people expect that number to go even lower. To put it in context, if you have 1,000 followers on your page, expect for about 30 people to see your posts unless you pay for it. Twitter and Instagram are a little better but the takeaway is the same.

Strategy: If you want to reach people on social media with an advertising post for your business, set aside some money for social media advertising.

You Have to Use Video: Text is so early 2015. As content creators battle for readers’ eyes, they are constantly looking for ways to stand out. Social media platforms are tired of YouTube taking all of the video market share so they began catering to video producers in 2015. The result was a social media landscape that can’t get enough videos. You don’t have to hire an expensive video producer to join the craze. Get out your phone and think about things your customers would be interested in seeing. Facebook, periscope, and Instagram are great platforms for video.

Strategy: Find ways to incorporate video into your social media outreach in 2016.

Read the rest of the article here: http://www.businessknowhow.com/internet/socialmedia2016.htm

THROWBACK THURSDAY: Christmas Gift Ads from the ’50’s

Click here to see some gift ads from the 1950’s

Wednesday (Holiday) Workfact: 50 Fun Things You Might Not Know About Christmas

tree“Xmas” came into general use from the church! X is the Greek letter chi, which is the first letter of Christ’s name in –so “Xmas” is every bit as religious as “Christmas.”
Did you know that Coca-Cola was the first company to use Santa Claus in a winter promotion?

The cross so overshadowed the manger – and the resurrection so overshadowed the incarnation – that neither scripture nor tradition has passed down a firm date for Christmas.

“Jingle Bells” was originally written for a Thanksgiving celebration.

Santa Claus is the American pronunciation of Sinter Klaas, which was colloquial Dutch for Saint Nicholas.

The traditional Japanese Christmas food is Christmas cake (usually a sponge cake with strawberries and whipped cream).

Did you get a tie from weird Uncle Al you’ll never wear? Don’t worry, you’re among the 28% of Americans who re-gift.

In the US, gifts are exchanged on Christmas Day in a sort of compromise of Dutch, German, and British gift-giving customs.

The world’s biggest Christmas gift is the Statue of Liberty. Given to the US by the French in 1886, it weighs over 225 tons. It’s always stood as a symbol of freedom, but who’d have thought of it as an actual gift?

Black Friday actually isn’t the busiest shopping day of the year. The Friday and Saturday before Christmas are the busiest shopping days.

The earliest known Christmas tree decorations were apples, used by medieval actors in plays depicting Adam and Eve.

The box of Barnum’s Animal Crackers was designed so it could be hung on a Christmas tree.

Read the rest here

TIP TUESDAY: How to Have Yourself a Merry Little Holiday

stockingsThe website “Daring to Live Fully” lists 50 holiday traditions to enjoy with your friends and family. Here are a few; visit the website for more ideas!

6. Have some hot cocoa, Elf Judy style: “Not too hot. Extra chocolate. Shaken, not stirred.” (Elf Judy is one of Santa’s elves in the movie “The Santa Clause.” It took her 1200 years to perfect her recipe.)

7. Set up a Nativity Scene. Better yet, get creative: make a Lego Nativity Scene or make one of these.

8. Put a Santa Sack under the Christmas tree and have each of your kids place in it any toys that they no longer play with, but that are still in good condition. On Christmas Eve, Santa Claus takes the old toys and replaces them with new ones, and donates them.

9. Start the tradition of having a special breakfast on Christmas Day. For example, Eggnog French Toast.

13. Make photocopies of your children’s letters to Santa each year and keep them. They can read them years from now and remember back to when what they wanted most in the world was an Elmo doll.

16. Get a special mug you use for the entire month of December. Make sure it has a Christmas theme, such as Rudolph, Frosty the Snowman, a Christmas tree, and so on.

43. Make a list of your favorite Christmas quotes and post them up all around the house, or set aside a specific bulletin board for your quotes.

49. A couple of years ago, in Springfield, Illinois, someone started a “Pay-It-Forward” chain at a Starbucks  drive-through window by paying for the coffee for the car behind them. The chain continued for hours, starting at 7:30 a.m. and continuing until 2:30 p.m., with a total of 172 drivers paying for the car behind them. Start the ball rolling at a local drive-through and spread some holiday cheer.

50. On December 24, track Santa as he delivers presents to children around the world with NORAD. NORAD has placed Santa cams around the world to capture images and videos of Santa and his reindeer as they make their journey Christmas Eve.

TIP TUESDAY: How to Have Yourself a Merry Little Holiday

The website “Daring to Live Fully” lists 50 holiday traditions to enjoy with your friends and family. Here are a few; visit the website for more ideas!

6. Have some hot cocoa, Elf Judy style: “Not too hot. Extra chocolate. Shaken, not stirred.” (Elf Judy is one of Santa’s elves in the movie “The Santa Clause.” It took her 1200 years to perfect her recipe.)

7. Set up a Nativity Scene. Better yet, get creative: make a Lego Nativity Scene or make one of these.

8. Put a Santa Sack under the Christmas tree and have each of your kids place any toys that they no longer play with–but that are still in good condition–in the sack. On Christmas Eve, Santa Claus takes the old toys and replaces them with new ones. The old toys are then donated.

9. Start the tradition of having a special breakfast on Christmas Day. For example, Eggnog French Toast.

13. Make photocopies of your children’s letters to Santa each year and keep them. They can read them years from now and remember back to when what they wanted most in the world was an Elmo doll.

16. Get a special mug you use for the entire month of December. Make sure it has a Christmas theme, such as Rudolph, Frosty the Snowman, a Christmas tree, and so on.

43. Make a list of your favorite Christmas quotes and post them up all around the house, or set aside a specific bulletin board for your quotes.

49. A couple of years ago, in Springfield, Illinois, someone started a “Pay-It-Forward” chain at a Starbucks  drive-through window by paying for the coffee for the car behind them. The chain continued for hours, starting at 7:30 a.m. and continuing until 2:30 p.m., with a total of 172 drivers paying for the car behind them. Start the ball rolling at a local drive-through and spread some holiday cheer.

50. On December 24, track Santa as he delivers presents to children around the world with NORAD. NORAD has placed Santa cams around the world to capture images and videos of Santa and his reindeer as they make their journey Christmas Eve.