The Baby Boomers (1945-1964) vowed to change the world. Generation X (1964-1984) saw no significant change. This new generation is emerging, less naïve than the boomers, more confident than the X-ers.
The largest generation of young people since the 1960’s, those born between 1984 and 1996 (nearly 80 million of them) will be entering the work force and high school respectively. As the Baby Boom generation commanded attention because of the size, the same will hold true for their echo. It accounts for 26 percent of the U.S. population, compared with 29 percent saturation by the original generation. Generation X represents only 16 percent.
They’ve been called Generation Y and Millennials. As more research takes place a new name makes more sense and tags the entire generation. They are called Echo-Boomers because they’re the genetic offspring and the demographic echo of their parents, the baby boomers.
As 74 million Baby Boomers leave the workplace over the next 7-10 years, their progeny will be filling the gap over the same period. As this population ages, they will become, as their parents before them, the next generation.
Advertisers, demographers, sociologists, retailers, are reaching over Generation X (now in their 30’s and 40’s) to engage and embrace this fresh, easy going generation.
Few are eligible to vote, few are old enough for positions of authority yet they are one of the most studied groups in history. Clients like NBC, Chanel, Nike, Coca- Cola, Discover Card and Levi Strauss hire marketing consultants to gather information.